SMART FERTILIZER IS NOW i-PLANT NUTRITION
PRIVATE EQUITY FIRM YELLOW BRICK CAPITAL LAUNCH I-PLANT NUTRITION:
AN EXPANSION AND IMPROVEMENT OF SMART FERTILIZER PLATFORM
AND ANNOUNCE NEW CEO OF COMPANY
London based private equity company Yellow Brick Capital have announced the launch of i-Plant
Nutrition; an expansion and rename of their precision agriculture software; Smart Fertilizer
Software. The rename is a required next step brought on by the software’s increased capabilities and
Alongside the pre-existing synthetic fertilizer related offering, i-Plant Nutrition is now also
providing sensor less-irrigation guidance, soon to include organic fertilizer recipes and
excitingly, pest control management. The rebrand signifies a new era for the company as it continues
to expand its usership in the Americas, Asia, Europe, and Africa.
With the company rename, Yellow Brick Capital have also announced the appointment of Johnathan
Kol-Bar as CEO of i-Plant Nutrition.
The rebrand from Smart Fertilizer to i-Plant Nutrition welcomes a new era for the company. i-Plant
Nutrition is part of Yellow Brick Capital’s portfolio of precision agriculture companies
collectively named YB AgTech. The newly advanced i-Plant Nutrition software has new capabilities to
interact and communicate with other technologies that sit within YB AgTech. This new offering will
enable customers to utilise irrigation and fertigation provisions including I-Feeder’s fertigation
hardware and PlantMetrics’ real-time data collection sensors.
The software will also be able to recommend organic fertilizers which will be blended into the
software’s database, running on its own independent algorithm. Other features of the updated i-Plant
Nutrition platform are drainage capabilities which allows a user to control key parameters for
hydroponic irrigation including drip and drainage, and media analysis.
Since its first launched in 2014, Smart Fertilizer has amassed thousands of users worldwide. Clients
around the world benefit from reduced risk, precision fertilizer recipes allowing increased yields
and sustainable farming practices through accurate and in several cases lower fertilizer use. For
example, Exeter Produce Ltd, based in Ontario Canada, reveal that by using the software system, they
have been able to reduce pesticides by 25% whilst increasing yields of their crops (rutabagas and
bell peppers) by 144% and 68% respectively. This is a direct comparison to production without the
software. The updated i-Plant Nutrition offering will enable customers to now not only have access
to precision, unbiased fertilizer recipes, but also precision irrigation recommendations, organic
fertilizer recommendations and pest management, increasing both yields and overall profitability,
lowering risk and allowing data management of historic events to make more informed decisions going
I-Plant Nutrition software is also becoming more accessible to clients. Alongside web accessibility
(which was available with Smart Fertilizer Software), i-Plant Nutrition can also be used on a mobile
app, for both Apple and Android devices. The API can also be integrated directly into a business
management platform for the client. What’s more, i-Plant Nutrition will also be offering
personalized branding, offering clients a virtual copy of the i-Plant Nutrition software but with
branding, logos, and products which represents the company’s own capabilities and personality.
I-Plant Nutrition is also partnering with SupPlant for a new app, named GroPlant, which combines
irrigation and fertigation capabilities.
Johnathan Kol-Bar, CEO of i-Plant Nutrition commented: “The rename and rebrand of Smart Fertilizer
into i-Plant Nutrition welcomes an exciting new era for the company. Under the Smart Fertilizer
name, the software’s primary service was fertilization assistance. I-Plant Nutrition will be
offering so much more than that with irrigation, fertigation and organic fertilizer technology set
to be provided alongside the existing fertilization offering. Smart Fertilizer has built a loyal
client base since it was launched in 2014 and we now look forward to sharing the newly named i-Plant
Nutrition platform with our users, alongside attracting new clients from around the globe.”